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Product-Based Registration Policy

At the Excellent Taste Awards, we recognise the quality and taste of each individual product. Registration is therefore per product, under its specific brand name, rather than per company.

Awards registration is strictly per product and per product brand name, not per company.

Every product requires a separate registration, including products from the same brand or producer.

What counts as a different product?

Products sold under the same brand name are considered separate entries when they differ in ingredients, formulation, variety, blend, or recipe. Each variation must be registered individually and evaluated on its own merits.

Why does this matter?

Every product has its own sensory identity. Evaluating each entry independently supports a fair, transparent, and accurate assessment of its distinct characteristics, quality, and taste.

This ensures that every award recognises the specific product your customers enjoy, giving that product the recognition it deserves.

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