How to evaluate

Sensory Quality System™

Excellent Taste Awards has introduced the updated Sensory Quality System™, a structured and transparent evaluation framework designed to ensure consistency, objectivity and credibility across its awards. Every category is judged against its own sensory protocol, by a blind-tasting panel, on the same 100-point scale.

26 protocols · One standard

A system written for every category

Each protocol defines what the panel looks for in that product — from the pungency of an olive oil to the crumb of a biscuit — so a Gold medal in honey means exactly the same as a Gold medal in wine.

Honey

Sensory Quality System™

Raw, monofloral, blended, comb and flavoured honey — clarity, aroma typicity and floral authenticity.

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Cheese

Sensory Quality System™

Fresh, soft-ripened, semi-hard and blue cheeses — texture, ripeness, balance and finish.

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Wine

Sensory Quality System™

Still and sparkling wines — colour, aroma complexity, structure and length on the palate.

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Vinegar

Sensory Quality System™

Balsamic, cider, wine and specialty vinegars — acidity, sweetness and depth of character.

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Spirits & Liquors

Sensory Quality System™

Distillates, liqueurs and vermouths — purity, aromatic intensity and harmony.

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Biscuits

Sensory Quality System™

Sweet and savoury biscuits — crumb, snap, butter richness and clean finish.

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Bread & Flours

Sensory Quality System™

Breads, rusks and flours — crust, crumb structure, fermentation aromas and taste.

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Chicken

Sensory Quality System™

Fresh and prepared chicken — texture, juiciness, flavour depth and absence of defects.

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Confectionery & Snacks

Sensory Quality System™

Pralines, nougats and savoury bites — balance of sweetness, texture and flavour delivery.

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Craft Beers & Ciders

Sensory Quality System™

Beers and ciders — head retention, carbonation, malt and hop character, finish.

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Dairy Products

Sensory Quality System™

Yoghurt, butter, cream and milk — freshness, body, acidity and clean dairy notes.

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Fruit and Vegetables

Sensory Quality System™

Fresh, dried and minimally processed produce — ripeness, intensity and varietal truth.

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Instant Drinks — Tea, Coffee, Chocolate

Sensory Quality System™

Soluble drinks and infusions — aroma on infusion, mouthfeel and flavour clarity.

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Marmalades

Sensory Quality System™

Jams, marmalades and fruit spreads — fruit identity, set, acidity-sugar harmony.

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Meat

Sensory Quality System™

Cured, smoked and fresh meat preparations — texture, salt balance and depth of flavour.

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Olive Oil — Extra Virgin Olive Oil

Sensory Quality System™

Extra virgin and monovarietal oils — fruitiness, bitterness, pungency and defects-free character.

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Olives

Sensory Quality System™

Table olives — firmness, curing balance and varietal aroma.

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Pasta

Sensory Quality System™

Dried and fresh pasta — cooking quality, texture and honest grain flavour.

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Plant-based Foods

Sensory Quality System™

Vegan alternatives across dairy, meat and meals — texture, flavour truth and balance.

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Spices, Herbs & Seasonings

Sensory Quality System™

Single spices, blends, dried herbs and salts — pungency, aroma purity and freshness.

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Rice & Grains

Sensory Quality System™

Rice, pulses and ancient grains — cooking behaviour, texture and natural taste.

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Seafood

Sensory Quality System™

Preserved, smoked and cured seafood — freshness, texture and clean marine character.

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Sauce

Sensory Quality System™

Table sauces, dressings and pestos — consistency, emulsion stability and flavour harmony.

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Soft Drinks

Sensory Quality System™

Juices, sodas and functional drinks — carbonation, sweetness balance and finish.

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Spreads

Sensory Quality System™

Nut butters, compotes and spreads — smoothness, ingredient honesty and finish.

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Water

Sensory Quality System™

Mineral and spring waters — purity, minerality and mouthfeel.

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The common core

What every protocol has in common

Whatever the product, the panel scores the same five dimensions on a 100-point sensory sheet — with the descriptors inside each dimension tuned to the category, so every medal is earned on comparable, absolute merit.

Appearance
10 pts — colour, clarity, structure.
Aroma
20 pts — intensity, complexity, typicity.
Texture
15 pts — mouthfeel and consistency.
Taste
35 pts — depth of flavour, no defects.
Balance & finish
20 pts — harmony and length.

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Enter the 2027 awards