Any Food & Beverage is qualified to participate in this session.
Only Food & Beverage from organic farming are qualified to participate in this session.
For the Innovation food & beverage Awards, we examine the final product according to the five (5) general consumer expectations: Pleasure, health, convenience, physical, and ethics.
Also, drivers of innovation can be divided into 5 trends.
Pleasure: Sophistication, Fun, Variety of senses, pleasure, Exoticism
Health: Vegetal, Natural, Medical
Physical: Energy well-being, Slimness
Ethics: Solidarity, Ecology
Convenience: Time-saving, Easy to handle, Nomadism
In an economy driven by consumers, the traditional viewpoint of packaging is not effective either for the consumer or the business. Instead of focusing heavily on production only, effective packaging should be considered from the following three viewpoints:
1.Viability, i.e. maintainable and enabling brand development
2.Feasibility, i.e. practical and realizable
3.Desirability, i.e. enticing to consumers.
For the Design & Packaging Awards we examine the following :
Brand Identification, Shelf impact, Messaging Communication, Aesthetic Appeal, Graphic Elements, Placement, Logo, Legibility, Readability, Brand Perception, Product Perception, Confusions, Misidentifications, Impact of Color, Flow of Innovation, Comprehension, Brand Recall